All organizations, regardless of size, maturity or industry have goals. Typically, most of the major goals are set by the leadership team, often the CEO themselves, and then the supporting strategies are developed around the goals with a plan on how to execute.
In other to meet a company’s goal, you should define them as precisely as possible and then create a series of specific objectives to reach them. How do you reach company’s goal?
- Set goals on a department-by-department basis.
A typical business has a marketing function, a sales team and a group responsible for delivering the service, sometimes referred to as the operations unit. Let us boil this down to three tasks for any business: market, sell and service.
Marketing, while wide-reaching is responsible for developing a brand and maintaining a pristine image in the eyes of the public, but ultimately, their purpose is to acquire new prospective customers, commonly known as leads. As anyone in marketing will tell you, the challenge is to acquire many good-quality leads, striking a balance between quantity and quality. When picking your marketing metric, project out how many leads you are trying to acquire in a full year. If you go with 500 new leads per month, that is 6,000 in the year.
With all the sales coming in, it is advisable to have a rock-solid system and a team of knowledgeable people delivering world-class service. The service team similarly should have a single key performance indicator as a measure of their success. If one of your goals is to satisfy your customers, you can provide a score sheet to your customers for feedback after rendering services to them. That way, you will be able to know whether or not you are meeting up to the company’s goal at the end of the year.
- Maintain a reporting system.
To manage customers, you will want to deploy a customer relationship management (CRM) system. There are plenty on the market ranging from relatively low-cost, entry-level packages to best-in-class enterprise grade platforms. Regardless of what system you are using, reporting is surely a core function so make use of the reports to build a dashboard that shows you at a glance month-by-month results for marketing, sales and service.
- Communicate to everyone at once.
Consider holding a monthly general meeting. These will create an avenue for each department to provide updates on what they worked on the previous month and what they intend to work on the next month.It is not easy to translate large, wide-reaching organizational goals into smaller, everyday tasks while not losing sight of the big picture. But at the same time, it is not impossible either. Consistently checking in with employees individually, recognizing their efforts and reminding them of their purpose is what constitutes a successful organizational goal-alignment strategy.