Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what your budget looks like. Here are three areas of big-brand Artificial Intelligence implementations that can help in growing your business.
Search marketing is one of the biggest marketing tools any small-to-medium sized business has at its disposal, especially one reliant on a strong local population to keep it afloat. Think healthcare organizations, real estate companies, and more. Large brands have been leveraging the optimization Artificial intelligence can provide within search marketing for many years and it’s one of the most accessible options for start-ups and smaller brands needing to reach their local communities. Not only can Artificial intelligence help by automatically optimizing campaign keywords, site performance and relevant tags, but it often yields a better result at a lower cost than what the company previously saw.
Additionally, artificial intelligence layered on top of search marketing can ensure these businesses are keeping on trend with mobile, it is a mobile-first world after all and recapture web visitors that may previously have been lost along the funnel. Using Artificial intelligence in search marketing has been a tried and true strategy for major brands for a while and fortunately, there has been a trickle-down effect making it increasingly effective for those who do not have a big brand budget and marketing team. As the consumer begins to adapt to artificial intelligence voice assistants, many large businesses are beginning to adapt their web presence to appeal to the likes of Alexa and Google Home.
Impactful ads and branding are the cornerstones of any successful marketing initiative. Unfortunately, due to a lack of resources, smaller teams often resort to a one-size-fits-all approach to creating ads and often don’t have enough bandwidth to properly analyze the results.
But as Artificial intelligence grows in sophistication, targeted display tools are getting better and better at learning about the customer and adapting to what messages and images that appeals to them most. Netflix is a great example of a company capitalizing on this in a super practical way Artificial intelligence is the reason why you may have noticed the movie and TV thumbnails change every once in a while on your screen. Its highly sophisticated targeted display algorithm is learning what makes you watch and what has you skipping right over.
Social media advertising has an incredible ability to micro-target specific audiences and when used responsibly, it is a highly effective marketing tool that gets a boost when Artificial intelligence is added to the mix.
Coming in at a low starting cost, with minimal risk, social ads can be an easy entry point for business of all sizes to make AI work for them. Not only can a business, such as a real estate management company, target people in the area, but the Artificial intelligence can also constantly be updating and optimizing the ads to drive more engagement visits and touch points with your intended audience. Tools like this are already a core strategy for digital agencies and publishers and are now being made accessible for small and medium-sized businesses as well. The Network, for example, utilizes Artificial intelligence engines to constantly work to optimize search and social ads to ensure they’re getting to the right people at the right time, and increasing ROI for advertisers of any size.
These innovative solutions are paving the way for even more intelligent technologies down the road. As Artificial intelligence grows in flexibility these social media-based Artificial intelligence tools are getting better and better at learning customer behavior and intent and adapting to their needs, so much that we’re even seeing Chabot technology become more and more accessible for the SMB or startup. Soon, not only will these businesses be able to hook more eyeballs into their services via social media ads, they will be able to take another step into the funnel by engaging them and answering questions via the Artificial intelligence.
Many marketers are still talking about Artificial intelligence like it is on the horizon, but the truth is it is here and all the big brands are using it. Any small business looking to stay competitive needs to figure out how to bring Artificial intelligence into the marketing team and take advantage of all the lessons already learned big brands and make a strong showing right from the start.