Seven Rules for Running Business Experiments

As with many endeavors, the best experimentation programs start with the low-hanging fruit experiments that are easy to implement and yield quick, clear insights. A company takes an action such as raising or lowering a price or sending out a direct-mail offer and observes customers’ reactions. There is generally a practical limit on the number […]

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4 Simple Ways to Express Gratitude Every Day

Grateful people are typically happier people. Being grateful makes us more optimistic and reduces negativity and that is a huge reason to make acts of gratitude a daily habit. Try to think about what you are thankful for at least once a day. If you begin to prioritize gratitude and recognize the things you appreciate most, eventually it will […]

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Securing your Business with a Non-Disclosure Agreement

There are several situations in business that will require you to share private and confidential information with another individual or company. In order to ensure that the other party respects the confidentiality, a non-disclosure agreement must be used. When should you sign a NDA? Generally speaking, a NDA makes sense anytime you want to share […]

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How Different Personalities Affects Teamwork

Whether it is a pair of writing partners, a nonprofit organization or a business office, any scenario that calls for teamwork to accomplish specific tasks will bring out the best and the worst of the personalities participating. Competitive energies, communication skills and even the respective levels of commitment to the project are factors that affect […]

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Bringing Out Meaning from Your Values

Take a look at this list of corporate values: Communication, respect, integrity and excellence. They sound pretty good, don’t they? Strong, concise, meaningful. Maybe they even resemble your own company’s values, the ones you spent so much time writing, debating, and revising. If so, you should be nervous. If you are not willing to accept […]

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Corporate Culture and its Effect on Ethical Behavior

Your company’s culture has a profound effect on the ethical behavior of your employees. A positive corporate culture encourages employees to behave in responsible, ethical ways, resulting in a happy workplace, team collaboration and employee empowerment. Negative corporate cultures, on the other hand, can promote unethical behavior, causing a wide variety of problems. Problems like: […]

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Aligning Sales and Marketing for Business Growth

Whether you are an entrepreneur just starting out or you have been into the industry for a while, you should understand that sales is the key to growth. You do not have to have all the answers to everything before you start your business, but if you can consistently close sales, you can buy yourself […]

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