Building a Winning Elevator Pitch

Define the problem The most important thing is to identify a problem that is worth solving. If your product or service does not solve a problem that potential customers have, you do not have a viable business. Now, you do not have to be solving a massive problem where the solution will change the world. […]

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Starting a Business from Scratch

There are no limits on who can become a great entrepreneur. You do not necessarily need a college degree, a bunch of money in the bank or even business experience to start something that could become the next major success. However, what you do need is a strong plan and the drive to see it […]

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The Impact of Social Media on Businesses in Nigeria

Social media is a global platform which enables knowledge acquisition, encourages openness, interactivity, collaboration and information sharing. In addition, social media has revolutionized the way people conduct business, the way Governments run and the way society is organized. Furthermore, it can be seen as the best gift the business world of the 21st century could ever […]

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Improving Online Engagement with Visual Content

The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that is far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your […]

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Identifying the Next Leadership Potentials in Your Organization

One of the most challenging aspects of leadership development is consistently and effectively identifying the next wave of leaders. It is easy for those at the top to forget that eventually someone will have to take their position. And ignoring that fact has lead to issues with succession planning, unwanted turnover and other challenges in leadership […]

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Ways to Communicate Better With Your Customers

Communication is the heart of human interaction, and it can make or break a business. Being able to communicate effectively with customers can lead to increase in sales, repeat business and referrals. On the other hand, not being able to communicate effectively can quickly lead to the opposite. So one big question facing businesses in this ever […]

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The Need for Measuring Bad Impacts as Well as Good in an Organization

Businesses love measurement. It is often said that ‘you cannot manage what you cannot measure’. Therefore, a large part of any manager’s job is devoted to target-setting, reporting on Key Performance Indicators, assessing return on investment, looking at analytics, and conducting appraisals of one kind and another. Non-profits and other social organizations normally tended to […]

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How to set a Company’s Goals

All organizations, regardless of size, maturity or industry have goals. Typically, most of the major goals are set by the leadership team, often the CEO themselves, and then the supporting strategies are developed around the goals with a plan on how to execute. In other to meet a company’s goal, you should define them as precisely […]

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Ways of Tackling Your ‘To-Do’ List Everyday

When it comes to productivity, most of us start each day with the best intentions. We plan on taking care of every task that comes our way with maximum energy and creativity and minimal distractions. And, occasionally, things actually work out that way. Being productive is not always easy. But by building your to-do list […]

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