For every successful business owner, time is the greatest asset. You can lose money and get it back. You can even lose a business and get it back. But time is irretrievable. That is why you have got to protect it like a hawk, time management is critical for making the most of your business […]
The concept of time as measured in centuries, decades, years, months, weeks, days, hours, minutes, seconds, milliseconds is just an artificial system of measurement invented by Man to give an order and a likeness of meaning to what is before us. This concept has helped us establish an order as well as create a system of […]
The marketing mix is a familiar marketing strategy tool and is most likely known by many. Marketing Mix is a tool used by businesses and marketers to help determine a product or brand’s offerings. The 4 Ps which consist of Product, Price, Place and Promotion have been associated with the Marketing Mix since their creation by E. […]
Business owners have the vision of where they want to take their business and what needs to be done to get there. There are two marketing activities that help them get there, downstream marketing and upstream marketing. The terms “upstream” and “downstream” refer to two different, but equally important aspects of marketing. Upstream marketing is […]
Based on the consumers’ assessed needs, companies can make deliberate, driven decisions to satisfy their consumers’ needs, better than their competition. Companies that hold this philosophy believe that their consumers are the driving force of their business and an organization’s marketing and selling activities should be carried out under a well thought out philosophy of […]
Marketing is important to every business survival. As a business owner, you probably have a small business marketing strategy. But, marketing is always changing with new tactics. Marketing is the process of inducing an interest from potential customers and clients in your products and/or services. The key word in marketing is “process”; marketing involves researching, promoting, selling, and distributing your products […]
Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting). (Wikipedia) Creativity is also the mental and social process used in […]
Most business owners want to make wise decisions, but they sometimes are at a loss of where to begin. This is where strategic planning comes into play. A strategic plan is a management tool that serves as an important concept for business owners to grasp as it entails evaluating business goals, objectives and plans in […]
The idea of starting a business is often associated with: being your own boss, having financial independence and working on your own clock. Once the opportunity arises and you start your dream business, there are added responsibilities to ensure that you and your future employees are successful in the business. As the owner or manager […]
The world of data is constantly changing and evolving every second. This in turn has created a completely new dimension of growth and challenges for companies around the globe. By accurately recording data, storing, updating and tracking them on an efficient and regular basis, companies can address their challenges on one hand and make use […]